About me...
Japanese Brand Introduction
dear muu muu
Bo-Peep
Connect M
Daddy oh Daddy
Joues douces
Mibu2
Moujonjon
Nadi a Biffi
Pample Mousse
Platinum Baby
Romping Universe
SiShuNon

About me...

Hi, Rika here! I'm Japanese. I came to the US in 1999 to study English and Fashion, and graduated with honors from F.I.T in NY.

When I was a student here in NY, I met people from all over the world. What a diversity of culture, values and taste among the so many different kinds of New Yorkers! However, the one style that everyone seems to love is "KAWAII"!! .....Kawaii is a Japanese concept combining cute, innocent, unique and fun.

Since my daughters were born, I've enjoyed designing their clothing and bringing Japanese KAWAII style into their NY wardrobes. And seeing the admiring reaction from my friends, I knew that someday I'd pursue the dream of selling my designs more broadly.

But it wasn't until the deadly earthquake and tsunami devastated Japan in 2011 that I realized the time was now to introduce the world to the highest quality and most unique Japanese products. And thus my store, MiZUDaMA, featuring the best of Japanese children's clothing, was born.

I want to introduce you, not only to my work but also to Japanese-made products at a reasonable price. Japan enforces extremely strict regulations ensure that young children's clothing contains no harmful chemicals like formaldehyde, etc. You can be absolutely sure these products are the safest, most durable, comfortable, well-made, and of course KAWAII in the world!

As I've lived and studied in both Japan and America, I have seen the best of both worlds. Now that I'm living my dream of being in America, I am very proud to be Japanese, and I truly trust in the Japanese people and the products made in my home, Japan.

Japanese Brand Introduction


dear muu muu
Akiko Okamoto     Tokyo, Japan.   since 2013

"'dear muu muu' would like children to try out all kinds of clothes in all kinds of styles to nurture their unlimited potential. They will fall in love with some of the outfits, they might hate some of them. Through those experiences, children will gradually discover their own styles that suit them, we hope. We believe that fashion is one of the strongest tool of expressing oneself. Honest feelings triggered by outfits will lead children to the way of dressing that will make them smile and happy. 'dear muu muu' would like children to feel the power of clothing."

Bo-Peep • Joues douces • Pample Mousse
Dear PIPI Co,.Ltd.     Aichi, Japan.   since 2011

"We are proud to present the cutest designs made with the highest quality fabrics. We work hard to hear you say 'this is the one!' instead of 'this should be OK...' That is our concept to pursue.”

Connect M
Shapox Co.,Ltd.    Nagoya, Japan.     since 1986

“At Shapox, we focus on hats and caps for babies and toddlers to provide goods of the exceptional quality, design and functionality. Our fabric hats are made entirely in our factories and affiliate factories. Everything from cutting, sewing and inspection is performed in Japan.”
“Using only the finest natural materials Connect M's simple yet KAWAII range is perfect for young girl's wants and needs. We also have a full range of hats and other products made with vintage-style prints.”

Daddy oh Daddy • Moujonjon
Marutaka Iryo Co.,Ltd.     Osaka, Japan.    since 1953

“Our goal is 'putting smiles on kids' faces!'. The happiness of children is what makes us happy as parents and that's why we make it our purpose to put smiles on your children's faces.”
“All Marutaka products are made in Japan. From the weaving and dying of our fabrics to the final sewing, the entire manufacturing process is carried out in our factories and our associate factories in Japan ensuring safety, peace of mind and the highest quality. We provide real Japanese attention to detail and skill to the world.”

Mibu2
Gojo Ltd.     Kyoto, Japan.     since 2005

"GOJO is a pants shop from Kyoto that has more than 30 years of history. Simple, casual, cool and comfortable, reasonably priced pants. You'll be a big fan once you put them on!! Try on our evolutional pants and you'll never let them go. "

Nadi a Biffi
Nishizawasei Co.,Ltd.     Osaka, Japan.     since 1931

"We've been producing the highest quality garment with our highest quality fabric for more than half a century. We make full use of our materials to produce the most comfortable, functional and Kawaii kids clothing."

Platinum Baby
Platinum International Co.,Ltd.    Osaka, Japan.

“Our goal is to provide the kind of clothes that make our customers say, 'this is just what I was looking for!' We are ready and waiting to help you. For every season and throughout the year, we have a full line of products to meet your every need.”

Romping Universe
Shapox Co.,Ltd.     Nagoya, Japan.     since 1986

“At Shapox, we focus on hats and caps for babies and toddlers to provide goods of the exceptional quality, design and functionality. Our fabric hats are made entirely in our factories and affiliate factories where everything from cutting, sewing and inspection is performed in Japan.”
“Our American Vintage style Romping Universe provides a cool and coordinated 'used' look that lets kids have fun to the max. We also have a huge line-up of popular outdoor styles to help you. For all seasons and throughout the year, we have lots of products available to meet your every need.”

SiShuNon
Sishunon Co.,Ltd.     Nagoya, Japan.    since 1992

“SiShuNon is a wonderful line of baby's clothing featuring bears, rabbits and a range of colorful characters. Animals hold a special appeal for babies and from this inherent interest interest comes a babies desire for clothes featuring cute animal characters. Our concept is to produce items that give babies, and the people around them, with lots of smiles and happiness.”

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